The human circadian rhythm runs on a cycle of roughly 24.2 hours, drifting later. Westward travel matches that drift; eastward fights it.
Stay up later. Bright light in the late afternoon at the destination. Avoid bright morning light for the first day or two. Late-afternoon caffeine is fine.
Bedtime earlier in the days before. Bright morning light at the destination, avoid bright evening light. Caffeine in the morning only.
For shifts of 12+ hours, direction-specific tricks fade. Focus on the destination clock.