The Best Time to Sleep on a Long-Haul Flight
Sleep on the plane should match nighttime in your destination, not your origin. Otherwise the flight just extends your old time zone and the real adjustment starts only after you land.
The rule
Reset your watch to destination time at boarding. Sleep when it is night at the destination, even if it means staying awake the first few hours. Stay awake when it is day there, even if you are tired.
Eastward example
New York to London is a five-hour eastward shift. Sleep right after the meal service (around 02:00 London time), aim for four to five hours, get bright light on arrival.
Westward example
London to Los Angeles is an eight-hour westward shift. Stay awake for the whole flight if possible — it is daytime in LA. A short nap before landing is fine.
Practical tips
Earplugs and an eye mask outperform any sleep aid. Skip alcohol. Hydrate. If you cannot fall asleep within 30 minutes, do not force it — read briefly with low light and try again.